Whether you’re promoting a service or product, landing pages have one goal - clear out the distractions and let the page focus on one thing – conversion. A well designed landing page usually contains images, video, user testimonials, specifications (if applicable), and a strategically placed CTA (call-to-action). These page features will offer your target audience the information and the incentive they need to move into your sales funnel. A highly qualified and targeted lead is what a landing page can generate.
Although a landing page in theory sounds simple, designing a successful landing page requires detailed planning and testing. Regardless of the conversion action you’re looking to initiate, it’s helpful to get inspired of what a good landing page looks like. Remember, because all businesses have different user audiences, there really isn’t a “right” way of building a landing page. See some of the examples we like:
Trulia uses a practice we found to be very effective with our clients. We found this conversion method to be standard practice today. The form starts with one simple inquiry that leads into other question fields that are non-invasive resulting in receiving a rough valuation of your home.
On a side note, they did a much better job in having clear text over the orange button than H.Bloom.