You have a new website. It’s pretty and functioning, but now what? You’ve put new wheels on your car, and now it’s time to make it drive. To get the most of you website and see increased conversion, there are powerful tools available where your audience will tell you what they’re looking for on your website. While there’s a plethora of tools to choose from, There’s an overwhelming amount of tools to choose from, here are three we recommend for beginners and power webmasters.
What is it? Analytics software from Google that reveals insights from website user behavior. Google Analytics is great for businesses of any size, and it’s free so there’s no reason not to try it!
What is it best for? General website analytics and insights. Think of Google Analytics as your foundation. Use it as a start, and once you’ve identified areas that need improvement, seek additional tools to help.
How does it work? Google allows you to sign up for free here. Once you’ve signed up, you’ll receive a tracking code from Google Analytics to paste onto your pages. After that, let Google do the magic. Within hours, you’ll be able to start reviewing insights from your website traffic.
What can it do for your business? Google Analytics will provide you with detailed, general insights ranging from data collection and management, analytics and reporting, and more. See a full list of features and functions here.
Cost? Google Analytics is FREE! Therefore, there’s no reason not to be using it. Visit the Google Analytics sign up page to get started!
What is it? Online software that will provide you with a heatmap of your site depicting consumer behavior.
What is it best for? Visual metrics. Crazy Egg shows you a map of what pages your users are visiting and not visiting, links they are clicking and not clicking, and how far they scroll on your website. Very comprehensive and complements Google Analytic extremely well .
How does it work? Crazy Egg provides you with visual analytics with snapshots of how users are using your website. You’ll be able to see heat maps of user behavior related to clicks, scrolling, and source referrals (where a click came from).
*Image courtesy of crazyegg.com
What can it do for your business? Crazy Egg provides a visual map of where you need to improve and enhance your website functions. Are your users clicking where there’s not a clickable link? Are they scrolling to the bottom of the page upon landing? Crazy Egg shows you what consumers are doing on your site (and what they’re not), showing you where you need to make the necessary modifications to initiate increased ROI change.
Cost? There are plans for businesses of all sizes, starting at $9 a month. Crazy Egg offers a FREE 30 Day Trial for all plans. Give them a try here!
What is it? Compete offers competitive consumer behavior data. It measures what consumers are doing online, giving you key insights to your industry that will help you make smart and informed business decisions.
*Image courtesy of compete.com
What is it best for? High-level competitor insights and analytics. Find out how consumers are responding to websites and brands of leaders in your industry. It’s an excellent way to identify if there are feature or function opportunities for your website to adopt.
How does it work? Compete gathers marketing data from online consumer behavior related to all industries. Subscribers of Complete are able to drill down into specific markets and demographics to draw comparative data.
*Image courtesy of compete.com
What can it do for your business? By giving you valuable competitor insights, Compete helps prevent any high-level guessing, helps you invest in the right areas of your marketing and website development, and ultimately saves you time and money. The data from Compete will give you invaluable audience insights, and help you to make informed business decisions with greater conversion.
Cost? Plan based. Contact a representative from their team for more info on plans and pricing.
Google Content Experiments
Google Content Experiments will help you create controlled experiments with the pages on your website or app, the purpose of the experiment being to test different versions of the same page to see which will perform best. Content Experiments allows you to chose a specific objective and audience for your experiments, as well as providing email updates for how your experiment is going.