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Blog

4-Steps To Stay Relevant During A Pandemic

As the COVID-19 outbreak continues to evolve, many business owners and leaders are at a standstill. Do you wait it out? Wait until normalcy comes back around? This is now the time to heavily focus on digital marketing. Storefronts and bus ads that would usually have been seen by many now fewer people are venturing out, and now events are cancelled. Hubnest has four simple simple tips to be proactive during these limiting times: 1. It is important to inform your community the measures and steps your business is ...

March 15, 2020

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Hubnest Digital Predictions in 2020

Today I am (finally!) finished with my holiday shopping and vendor/client Christmas parti ...

December 18, 2019

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The Power of Experiential Marketing

In 2019, Hubnest was involved with more physical location displays ever. What was once a ...

October 28, 2019

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9 Security Tips To Protect Your Website

The last several months we have helped several existing and new clients troubleshoot cybe ...

September 9, 2019

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Reaching the Chinese Market with WeChat and Weibo Ads

Here in the west, we have Google and Facebook as a primary means to reach our market. There are countless opportunities but today the landscape of the ...

July 5, 2019

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Stock Image Sources (Updated November 2019)

High quality images are important on a website and while many know the sources to purchase stock images from sources like Getty Image, Shutterstock, i ...

April 22, 2019

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The Wave of Data Protection Regulations and Compliance

Last year, the EU’s General Data Protection Regulator put into affect the greatest priv ...

January 21, 2019

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Mixed Reality Is the New Experiential Marketing

In the last few months, Hubnest worked on several activations between NYC and Toronto on ...

January 8, 2019

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Virtual Reality Beyond Gaming

Virtual Reality or VR has been around in one form or another for over twenty years. It is ...

November 21, 2018

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Why Design QA is Important

We often as users only see the final product and not the steps inbetween to get there. What users don’t see is all the bugs and the defects that hap ...

August 10, 2018

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When Is It Time To Redesign Your Website?

Having to redesign your website is a big decision, but knowing when to do it will be the key to helping your business grow. Not only will you need to ...

June 13, 2018

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Is Social Selling the Future?

Being a seasoned technology strategy sales professional of over 10 years, I have practice ...

February 9, 2017

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Machine Learning for Everyone

Back in 2014, we admired big companies who deployed smart logic and live calculating algo ...

February 2, 2017

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2017 Debate Continues: Web apps vs. Native Apps

We are often approached by inventors, organizations, and entrepreneurs if we build native ...

January 12, 2017

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Websites: When to Go Custom

Over the years we have worked with a wide range of website builder frameworks such as Weebly, Wix, Squarespace, and WordPress. We learned a lot about ...

November 16, 2016

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Creating Super Landing Pages

Whether you’re promoting a service or product, landing pages have one goal - clear out the distractions and let the page focus on one thing – conv ...

November 16, 2016

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Career Webpage: It Matters and You Need One

Having a career webpage enables a business to show who you are and what you stand for (th ...

October 19, 2016

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Using Apple Pay on your eCommerce Website

Online eCommerce sites provide consumers with the convenience of shopping from anywhere, ...

October 19, 2016

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Step up your Instagram with the New Business Tool

Instagram has been around for nearly 5 years, but has just recently rolled out Instagram ...

October 19, 2016

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Case and Point why your Business Needs A/B Testing

Achieving the perfect conversion model on your website is no easy feat. At Hubnest, we believe the most accurate results come from testing in the form ...

September 20, 2016

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Using Google Analytic to Drive the Right Traffic to your Website

Obtaining the optimal website traffic is key in maximizing the overall impact of your marketing plan. You put time, effort, and money into creating th ...

September 12, 2016

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3 Tools to Change Your Website Game

You have a new website. It’s pretty and functioning, but now what? You’ve put new whe ...

September 6, 2016

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How To Grow Your Business With Testimonials

Often times the most simple way to grow your business is the best. Nothing beats the valu ...

July 19, 2016

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Your Best Salesperson Is Your Website

Being in digital for nearly a decade, it’s always interesting to identify trends within ...

July 14, 2016

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How To Add Personality To Your Team Page

Hubnest’s proudest page is our team page. In our business, it’s the most important page of the entire website. People tend to bond better when the ...

July 1, 2016

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What Website Colors Say About Your Brand

Your business’s website should be a digital reflection of your overall brand. Clearly communicating your business’s personality is essential for g ...

June 28, 2016

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Custom 404 Pages Matter. Here’s Why.

Error 404. We’ve all seen it before on small to large websites. This page appears when ...

June 9, 2016

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Rethinking Web Accessibility and Why It Matters

Creating a website that’s “accessible” means that people with disabilities can perc ...

May 11, 2016

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How Secure are your Passwords? – It Depends on How They’re Stored in Databases

Each time you sign in to a password-protected website, your username and password are com ...

February 19, 2016

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5 Elements of a Well-Designed Dating App

Valentine’s is here - aren’t we all looking for love? But how do we find "the one"? Dating apps, of course! Tinder to Coffee Meets Bagel to Bumble ...

February 12, 2016

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DIY Coffee Counter Button

THE IDEA The idea of having a coffee counter on a website is not new, in fact, we’ve seen a plethora of “trendy” websites that state how many ...

January 22, 2016

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What Makes a Well-Designed Website Part I: White Space

White space, or negative space, is one of the most overlooked design elements that makes ...

April 9, 2015

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Simple and Effective Web Typography

It’s in the web gospel that “95% of web design is typography”. While images are imp ...

January 21, 2015

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Tackling WYSIWYG HTML Editor Issues

If you have worked with a web content management system, such as WordPress, you have like ...

January 6, 2015

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