Metis Communications is a Boston based public relations and marketing firm dedicated to working with startups, emerging businesses and public companies. Through a wide range of services, they build creative communications programs for organizations to help them reach their business goals.
Hubnest was awarded the project in redesigning and rebuilding the Metis website. The new website needed to maintain the brand guide of 'secret agent' to maintain the 'Agent of Influence' organization message. The design aesthetic of the website needed to be clean and modern with a strong infrastructure to cleverly serve information: live content, services, leads, and a positive company culture. The content management system chosen was Hubspot with an integration to web automation services for reporting and tracking purposes
A successful campaign in the PR space is saying a few words and resulting in a huge influence. That was the design goal Hubnest had for Metis: to not overwhelm users with information but deliver strong emotions to work with or for Metis.
The front-end of the website is completely designed to convert users by establishing credibility and trust through clients, team members, and expertise content. Hubnest created custom plugins and subtle animations to enhance the website to be more engaging. Majority of the web-pages are dynamic as they served live content such as job postings, blog posts, workshops, etc. Database was carefully re-structured, all links redirected and the conversion took place maintaining SEO presence. The website was coded in our very own process with hybrid of adaptive and responsive styles, creating true compatibility across all browser and devices.
The back-end CMS is integrated with Hubspot as desired by Metis. Hubnest successfully established all front-end points other including tracking and reporting tools.