360 Digital Test Drive


Productive Formula is an automotive digital retail merchandising firm. The philosophy of all the technology built is based off car buyer behaviour data to better improve the quality of vehicle education and marketing.

Virtual Reality Test Drive: Mitsubishi Outlander

Productive Formula owns an existing video platform technology known as Autoception. This platform allowed car buyers to view 360 videos of a vehicle interior as if the user was test driving a car. Hubnest was brought on to introduce the Virtual Reality component to create a new and immersive experience. See video example below:

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