Branding + Website

The Client

Abacus is a multi-office anti-agency that operates around the world with a unique approach to their marketing services. They offer a network of seasoned specialists who are ready to collaborate with other agencies. This approach offers highly targeted capabilities and insight.

Abacus saw a shift in brands embracing this approach and built a roster of experts for client marketing network. Abacus is the go-to Facebook Ads agency, using the platform to aid in user acquisition and growth-focused technical marketing.

The Project

Hubnest was approached by a Co-Founder of Abacus who provided us with their desired brand image. We were given complete creative freedom to create their branding guideline and website. The design aesthetic of the website needed to be innovative, creative, and modern with a strong infrastructure to cleverly serve information: impressive biographies, clear messaging, and a positive company culture.

The Results

The Hubnest team decided to give the website a ‘story’ approach on the paradigm shift in traditional digital marketing approaches which leads into the specifics of Abacus’ methodology. The minimalistic animation and information transparency allows the website to easily be digested by visitors from beginning to end.


  • SVG Animations
  • Custom UI/UX Design
  • HubSpot CMS
  • Custom Front-End Development
  • Custom Back-End Development