Get A Rate
Get-A-Rate is the first non-commission online financial lender. The company started in 2012 with the mission to protect, educate, and empower a new generation of lending. Their target audience are young families and new home buyers. Their unique value proposition to the lending space is their status as the nation’s first and (currently) only non-commissioned home lender driven by purpose, truth, transparency and integrity.
The goal of the project was to revitalize and redesign the existing half-functional website. The client gave Hubnest the autonomy to develop a website that improved website functionality leading to conversions.
We developed several user audience engaging components that helped the Get-A-Rate experience:
Branding and Content Creation
While the logo brand itself remained, we touched up the appearance and slogan. All the copy was written by a financial writer after conducting extensive research. The design and content strategy team worked together to create the most effective combination of high-res images, structure of language, and color palette.
Custom User Profile Front-End Design
With researched user profiles, competitive research, and user-task flows, we established the ideal interface that communicated Get-A-rate’s innovation, reliability, and professionalism. Subtle animations on the Call-To-Actions sections enhanced interactivity and engagement.
This was an integral part of the entire project. The goal was to help the Get-A-Rate team achieve important milestones by improving applicant experience:
- The status of their request was displayed and information instantly updated
- Upload required documents, input necessary information, and see the status of their request and update information instantly
- Receive notifications via email on application status updates and messages from the Get-A-rate team
Get-A-Rate’s president, Michael Sema expressed huge ambition and vision to create the most accurate online calculators in the business. The three calculators are rent vs. buy, mortgage, and affordability. Michael knew the calculators were essential to finding the proper quotes. Hubnest rebuilt the calculator to reduce user input and helped expedite lead conversion.
Hubnest is currently conducting A/B testing with two versions of the home page. We also developed multiple PPC pages that integrate live rates to create relevant destinations with Facebook and AdWord campaigns. Currently, Get-A-Rate is able to process more applications with the new document manager in the applicant portal. Conversion quality improved with the new calculators.
- Rent vs. Buy Calculator
- Mortgage Calculator
- Generate Mortgage Rates
- Affordability Calculator
- Content Creation
- Front-End Development
- Back-End Development