Platform & Website
Starting in the 1960’s as a poster exchange, formerly known as Consolidated Theatre Services, Movie Poster serviced over a thousand movie theatres across the country.
The company began its digital presence in the mid 90s under the domain name movieposter.com. This small moved led to a business transformation that made Movie Poster the number one movie poster provider in the world.
Hubnest was awarded the project from due to an innovative design approach and technology proposal. The goal for Movieposter.com was to ensure that additional options are considered prior to check-out.
Hubnest proposed new technology that they had been developing, automation of website engagement and sales transactions. Dynamic content throughout the website is displayed based on aggregated trending data across three core sections of the website: the blog, members area, and e-commerce. This data in combination with input data creates curated results for users. For instance, curated blog post collections cater to different occasions and user types. New readers easily get glimpses of what the offering is about and are encouraged to sign up from many call-to-action prompts.
From a business perspective, the data gathered allows for improved inventory management, content management, and marketing initiatives through a manageable, back-end content management system (CMS).
Movieposter.com project incorporated some of the best technology and design practices Hubnest had to offer during site construction – smart algorithms, custom eCommerce, member tracking, and first-party conversion design.
This project is a model for ideal web practices. The entire website operates as an ecosystem. Once users enter from a third-party source (Google, Social Media, Referral websites), users are directed to perform some level of transaction. For Movieposter.com, the desired transactions are defined as call-to-actions where a hierarchy is created. The membership sign up, product purchases, and/or social sharing are examples of this process. The website design created a new approach and flow to run transactions.
The ‘Smart’ algorithm tracks user behavior allowing the Movieposter.com team to view various metrics through the back-end with custom filtering and faceted search reporting format. The eCommerce back-end also manages inventory, ordering, and shipping processes, in addition to sales conversion matrix, a currency converter and shipping calculator. Customers receive automated on-site notifications and emails on each transaction.
- Google Merchant API
- Amazon Marketplace API
- User Account Management
- Inventory Management
- Shipping Courier System
- Global Tax Model
- Custom Reporting
- Customized CX/UX/UI Design
- Smart Algorithm