Canadian Black Book

Website & Systems

Canadian Black Book (CBB) is the leader in providing pre-owned vehicle valuation data and offering an automotive marketplace across Canada. Hubnest was awarded the project in rebuilding the main website from ground level to improve the user experience and increase positive ad impressions. Our approach was to simplify a highly complex website by improving the navigation and mobile experience through carefully designed user experience while still delivering quality data.

A critical focus was in creating strategic ad placement to the website, so we worked with Jumpstart Automotive Media to determine the placements that were aesthetically pleasing while meeting marketing and automotive complianceĀ guidelines. The previous website lacked significant design elements that were engaging to users.

The result was increased traffic to the new website and improved mobile experience for users, thanks to the responsive design and coding which did not exist in the previous website.

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