Experiential marketing is a relatively new term marketers are using to describe brands that will use technology to engage with audiences. Hubnest will help organizations set a goal to create a memorable immersive ‘experience’ to help brands and organizations stand out, eliciting an emotional response to share the experience or act on emotional impulse. The deployment environment we have worked on are often conferences, events, trade shows, and on-site product activations.
Many audiences today have experienced an experiential marketing event that is not digitally driven. Hubnest will bring the addition of technology which will offer a more lively experience in say for an example of a new product introduction or an exhibit. The benefit behind introducing technology is the ability to track the performance metrics in performance and results.
New York City Gallery – Waterfall Projection with motion after-effect
We believe brands need to offer a persona making it more relatable to target audiences short attention span by using Virtual Reality or Augmented Reality. Planning an experiential marketing initiative can also include external marketing campaigns. As a result, audiences will have reason to create a touch point connection with organizations or brands.